PushPress
“Can a gym management SaaS become the full financial operating system for independent fitness businesses by embedding payments, insurance, and bookkeeping into one vertical platform?”
HQClaymont, DE 19703, USA
FoundersDan Uyemura
IndustryVertical SaaS / Fitness & Gym Management
The story
PushPress was founded by a former gym owner (Dan Uyemura) who experienced firsthand the pain of opaque payment processing fees. The platform started as gym management SaaS and progressively layered in embedded finance: transparent Stripe-based payments, then embedded insurance (via Authentic Insurance), and most recently done-for-you bookkeeping (via Tight). The strategic arc is deepening financial infrastructure for a captive base of independent gym operators who lack finance expertise.
Last 12 months
Product timeline
2024
Launched PushPress Insurance in partnership with Authentic Insurance, offering cost-effective fitness business coverage embedded in the platform.· insurance
2024
Launched PushPress Bookkeeping (accounting.pushpress.com), a done-for-you bookkeeping service for gym owners built on Tight infrastructure.· banking
2024
Introduced unified Payment Collection Pages supporting ACH, SEPA, BECS (Australia), ACSS (Canada), and international debit via Stripe.· card
The stack
5 layers disclosed in PushPress’s embedded-finance stack
Payments / PSP
Money movement
in the full report
Insurance
in the full report
Unified APIs
in the full report
Accounting
in the full report
Accounting gap: minor
5 more providers across 4 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.