Punkt
“Can a small Swiss design house sell 'intentional technology' as an antidote to smartphone overload?”
Founded2008
HQLugano, Switzerland
FoundersPetter Neby
IndustryE-commerce / DTC brand
The story
Punkt. is a Swiss minimalist consumer-electronics company (feature phones, alarm clocks, accessories) — not a fintech. Its embedded-finance footprint is limited to standard DTC e-commerce checkout: card, PayPal, and Klarna BNPL. There is no banking, lending, or BaaS layer in the product itself.
Product timeline
2008
Punkt. founded in Lugano, Switzerland by Petter Neby as a minimalist consumer-electronics brand.· pivot
2018
Launched MP02 4G minimalist phone.· pivot
2025
Announced MC03 Premium Secure Smartphone (Made in Europe) bundled with AphyOS subscription.· pivot
The stack
Payments / PSP
Lending
Accounting gap: none