“Can parametric agricultural insurance, combined with farmer-level data infrastructure, become the financial resilience backbone for the world's 1.5 billion smallholder farmers across emerging markets?”
Founded in 2015 as an agricultural insurance innovator targeting smallholder farmers in Africa, Pula pioneered parametric and area yield index insurance products at a price point viable for sub-$10 premiums. Over time it built out a full-stack insurtech platform — the Pula Insurance Engine — automating pricing, underwriting, and payouts across 22+ countries in partnership with global reinsurers and governments. In 2024, Pula expanded beyond pure insurance into adjacent data services including EU Deforestation Regulation (EUDR) traceability and supply-chain compliance, positioning itself as an agricultural data and climate risk infrastructure provider for governments, agribusinesses, and development partners.
Pula was founded by Rose Goslinga and Thomas Njeru and is founded in 2015, headquartered in Mollis, Glarus, Switzerland (HQ); operational hubs in Nairobi, Kenya; Kampala, Uganda; Lusaka, Zambia; Addis Ababa, Ethiopia.
Pula has raised $35M (approx.) in total (latest round: Series B, April 2024).
Get a read on where your own stack stands against Pula and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.