Proven

Proven Inc. operates a branded vendor marketplace platform for venture capital and private equity firms, giving fund portfolio companies a curated set of vetted vendors, perks, and discounts. The platform also serves banks (as a rewards/perks offering to attract SMB deposits) and accounting firms. Business model is vendor-supported (free for firms under $1B AUM) or paid Independent tier for larger firms. Not a traditional embedded-finance company — the only financial rail in the stack is Stripe for platform subscription payments.