PRO Software Solutions
“Can a bootstrapped, operator-built vertical ERP own the sanitation back office by pairing routing/billing with on-prem AI?”
Founded2015
HQGreensboro, North Carolina, United States
FoundersVernon Hogan
Latest roundBootstrapped / self-funded
IndustryVertical SaaS / Field Service (Sanitation)
The story
Founded 2015 as a single-purpose route optimization tool for portable-sanitation operators, PRO expanded into a full field-service ERP (dispatch, billing, driver apps, QuickBooks-connected accounting) serving portable restroom, septic, rolloff and fencing companies. In 2026 the company layered in AI — FieldTracer as an AI CRM/agent add-on, plus Private AI Servers for operators wanting on-premise inference. Self-funded and small (~4 employees), part of the EVH Consulting family; strategy is depth in sanitation rather than horizontal SaaS scale.
Product timeline
2015
Founded in Greensboro, NC as a master route optimization tool for portable sanitation operators.· pivot
2020
Featured on Get Flushed podcast (Ep. 19) — platform positioned as full sanitation ERP with routing, dispatching, billing, integrated accounting.· banking
2025
Published fee schedule: $500/mo platform + $199 office user / $149 driver user; QuickBooks integration standardized across tiers.· pivot
2026
Launched FieldTracer AI Harness ($99/user) and Private AI Servers offering — on-premise LLM inference for operators.· pivot
The stack
2 layers disclosed in PRO Software Solutions’s embedded-finance stack
Money movement
Accounting
in the full report
Accounting gap: minor
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.