“Can a payment infrastructure company become a full-stack embedded finance engine — combining acquiring, banking-as-a-service, payables, and embedded capital — for ISOs, ISVs, banks, and fintechs on a single native platform?”
Priority began as a payments infrastructure company serving ISOs and ISVs with merchant acquiring. It expanded its stack significantly via the acquisition of Finxera, which brought money transmission licensing and BaaS capabilities. The company rebranded its banking layer as 'Passport' and more recently consolidated everything under the Priority Commerce Engine (PCE) — positioning itself as a full-stack embedded finance infrastructure provider for fintechs, banks, ISVs, and merchants. The embedded capital partnership with Pipe (2024) reflects the company's move toward monetizing the transaction data it holds by layering credit products on top of existing payment flows.
Priority discloses Finxera, Inc. (in-house) as its banking provider, according to the Embedded Finance Index 2026.
Priority does not disclose a bank charter of its own; its banking services are provided through Finxera, Inc. (in-house).
Priority processes payments through Priority Payments (self-operated) and Priority Checkout (self-operated). Disclosed money-movement rails: ACH and RTP.
Priority's lending and capital products are provided by Pipe.
The Embedded Finance Index 2026 maps 4 layers in Priority's stack: Payments / PSP (Priority Payments (self-operated) and Priority Checkout (self-operated)); Money movement (ACH and RTP); Banking / BaaS (Finxera, Inc. (in-house)); Lending (Pipe, Priority Capital (embedded merchant working capital) and Revenue-based advances via Pipe).
Priority is headquartered in Alpharetta, Georgia, USA.
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