Priority
“Can a payment infrastructure company become a full-stack embedded finance engine — combining acquiring, banking-as-a-service, payables, and embedded capital — for ISOs, ISVs, banks, and fintechs on a single native platform?”
Priority began as a payments infrastructure company serving ISOs and ISVs with merchant acquiring. It expanded its stack significantly via the acquisition of Finxera, which brought money transmission licensing and BaaS capabilities. The company rebranded its banking layer as 'Passport' and more recently consolidated everything under the Priority Commerce Engine (PCE) — positioning itself as a full-stack embedded finance infrastructure provider for fintechs, banks, ISVs, and merchants. The embedded capital partnership with Pipe (2024) reflects the company's move toward monetizing the transaction data it holds by layering credit products on top of existing payment flows.