“Can a digital gifting platform become regulated financial infrastructure for the $26B global prepaid gift card market?”
Founded in 2014 in Australia as a consumer digital gift card platform, Prezzee expanded into B2B corporate gifting and a white-label marketplace API. The company has since scaled to seven countries across North America, UK, ANZ, and Europe. In late 2025, Prezzee launched PrezzeePay — a subsidiary holding an Australian Financial Services licence — signalling a deliberate shift from pure gifting platform toward regulated financial infrastructure for retailers.
Prezzee uses Sardine for fraud prevention.
Prezzee was founded by Shaun Bonett, Edward Piazza, Roger Hatem, Claire Morris and Matt Hoggart and is founded in 2014, headquartered in Sydney, New South Wales, Australia.
Get a read on where your own stack stands against Prezzee and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.