Prezzee
“Can a digital gifting platform become regulated financial infrastructure for the $26B global prepaid gift card market?”
Founded2014
HQSydney, New South Wales, Australia
FoundersShaun Bonett, Edward Piazza, Roger Hatem, Claire Morris, Matt Hoggart
IndustryE-commerce / Platform
The story
Founded in 2014 in Australia as a consumer digital gift card platform, Prezzee expanded into B2B corporate gifting and a white-label marketplace API. The company has since scaled to seven countries across North America, UK, ANZ, and Europe. In late 2025, Prezzee launched PrezzeePay — a subsidiary holding an Australian Financial Services licence — signalling a deliberate shift from pure gifting platform toward regulated financial infrastructure for retailers.
Product timeline
2014
Prezzee founded by Pollen Digital in collaboration with five co-founders as a digital gift card platform.· pivot
2018
Prezzee Marketplace launched, enabling companies to increase loyalty and revenue via a white-label gift card catalogue.· banking
2025
PrezzeePay launched as a 100%-owned subsidiary and AFS licence holder, enabling regulated financial products and services on behalf of retail partners.· banking
Regulated entities
Australian Financial Services (AFS) Licence
Australia · 2025
PrezzeePay Pty Limited
The stack
Accounting gap: none