Poetryy Finance
“Can a neobank built on Mbanq BaaS infrastructure capture the underserved and collegiate athlete NIL market by combining inclusive banking with lifestyle rewards and personalized financial tools?”
Founded in 2021 as a fintech platform targeting underserved communities, Poetryy Finance pivoted to add a distinct collegiate athlete NIL financial services vertical after the NCAA's 2021 rule change allowing student athletes to monetize their name, image, and likeness. The platform launched operationally in October 2023 via Mbanq's BaaS infrastructure, with Evolve Bank & Trust as the FDIC-insured sponsor bank. The NIL angle differentiates Poetryy from generic neobanks, offering account management tools for tracking NIL agreements and financial literacy for college athletes.