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Pier

“Can a fully licensed digital insurer win the Brazilian consumer insurance market by combining SUSEP-authorized underwriting with AI-driven, zero-bureaucracy claims experiences?”

Founded2018
HQSão Paulo, SP, Brazil
IndustryFintech / Insurtech
The story

Pier was founded in 2018 as Brazil's first fully digital insurer, starting with smartphone insurance (Seguro Celular) targeting a market underserved by traditional insurers. The company entered SUSEP's regulatory sandbox in 2020 to operate compliantly while innovating. It subsequently expanded into auto insurance (Seguro Auto) with fully customizable, monthly or annual digital policies, leveraging AI for fraud prevention and claims processing. The company has positioned itself as an insurtech-native carrier — not a broker or MGA — holding its own SUSEP license and underwriting risk directly.

Last 12 months
2025-10
2025-10
2026-07
Product timeline
2018
Pier Seguradora founded in São Paulo as Brazil's first fully digital insurer.· insurance
2020
Admitted into SUSEP's Sandbox Regulatório under process 15414.616242/2020-87, enabling digital insurance operations.· insurance
2021
Launched Pier Bolt, an AI-driven instant claims reimbursement engine for smartphone insurance.· insurance
2022
Obtained full SUSEP authorization for Seguro Celular (process 15414.617774/2022-01) and Seguro Auto (process 15414.617775/2022-48).· insurance
2024
Conducted ESG Materiality Study and published 2024 Sustainability Report; expanded Seguro Auto product suite with Anual, Mensal, and Leve tiers.· insurance
2025
Named by Forbes as the best digital auto insurer in Brazil; published 2025 Sustainability Report.· insurance
Regulated entities
1
regulatory licence held by Pier
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
1 layer disclosed in Pier’s embedded-finance stack
Insurance
Pier Seguradora S.A. (in-house)
Accounting gap: none