Pflegenavi
“Can a vertical SaaS for Austrian/DACH nursing homes become the financial operating system for client fund management by embedding wallets and card issuing?”
Founded2020
HQEisenstadt, Austria
Latest roundSeed
IndustryVertical SaaS / Healthcare
The story
Pflegenavi was founded in 2020 to address the under-digitized Austrian nursing and care sector, building a SaaS platform that connects care institutions, residents, family members and service providers around client fund management. The company has progressively layered embedded finance on top of its workflow software — first an e-wallet environment via a licensed EU PSP, then in 2024 the PIANQA Visa Business card program with Pliant — positioning itself as a vertical healthtech-fintech for social organizations rather than a pure SaaS workflow tool.
Product timeline
2020
Pflegenavi founded in Eisenstadt, Austria to digitize client fund management in the care sector.· pivot
2024
Launch of PIANQA Visa Platinum Business payment cards in partnership with Pliant; 1,000 caregivers at Caritas Vienna onboarded at launch.· card
2025
Rollout of Pflegenavi Wallets — e-wallet environment offered in cooperation with a licensed EU payment service provider.· banking
The stack
2 layers disclosed in Pflegenavi’s embedded-finance stack
Banking / BaaS
Card issuing
in the full report
Accounting gap: none
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.