“Can embedded giving become a standard SaaS feature the way embedded payments has?”
Percent (poweredbypercent.com) is a UK/US-based embedded-giving infrastructure company that was rebranded to Goodstack. It provides APIs for nonprofit verification, donation disbursement, employee giving, and grants management — effectively 'Stripe for donations' targeting SaaS companies (Asana, Atlassian, Splunk, monday.com) that need to run corporate impact programs at global scale. Note: this is DISTINCT from Percent (percent.com / PERCENT SECURITIES, LLC), a private credit marketplace in NY founded 2018.
Percent processes payments through Goodstack (self-operated donations gateway).
Percent is founded in 2018 and headquartered in London, UK / New York, NY.
Get a read on where your own stack stands against Percent and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.