← Embedded Finance Index 2026

Pensopay

“Can a locally-trusted Danish payment gateway become the default checkout layer inside Visma's Nordic SaaS ecosystem?”

Founded2015
HQVejle, Denmark
Latest roundAcquired (Buyout/LBO)
IndustryInfrastructure / Payments

The story

Founded 2015 in Vejle, Denmark as GLOBAL PAII ApS and later rebranded to Pensopay, the company built a Danish-focused payment gateway for webshops bundling acquiring (via Clearhaus) with a merchant dashboard. It scaled on the Danish SMB e-commerce market — repeatedly earning Børsen Gazelle status — and expanded payment-method coverage (MobilePay, Vipps, iDeal, Klarna via Stripe Connect, Apple/Google Pay). It was ultimately acquired by Visma Group, positioning Pensopay as the embedded payments arm inside Visma's Nordic SaaS/ERP ecosystem.

Last 12 months

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Product timeline

2015

Founded as GLOBAL PAII ApS, later rebranded to Pensopay, offering a payment gateway for Danish webshops.· pivot

2023

Awarded Børsen Gazelle status for the third time, recognising sustained high growth.· pivot

2025

Acquired by Visma Group, becoming part of Visma's Danish portfolio.· acquisition

The stack

2 layers disclosed in Pensopay’s embedded-finance stack

Payments / PSP

Pensopay (self-operated gateway)ClearhausStripe Connect Shift4

Lending

in the full report

Accounting gap: minor

3 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Pensopay — frequently asked

Who is Pensopay's payment processor?

Pensopay processes payments through Pensopay (self-operated gateway), Clearhaus, Stripe Connect and Shift4.

Who provides Pensopay's lending?

Pensopay's lending and capital products are provided by Anyday, ViaBill and Klarna.

What is Pensopay's embedded finance stack?

The Embedded Finance Index 2026 maps 2 layers in Pensopay's stack: Payments / PSP (Pensopay (self-operated gateway), Clearhaus, Stripe Connect and Shift4); Lending (Anyday, ViaBill and Klarna).

Where is Pensopay headquartered?

Pensopay is founded in 2015 and headquartered in Vejle, Denmark.

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