“Can a white-label card, app and FSCS-eligible deposit account on top of pension payouts capture the twenty-year post-retirement customer relationship that UK pension providers currently lose at decumulation?”
PensionPay was incorporated in April 2024 and launched publicly in July 2025 as retirement-income infrastructure for UK pension providers and insurers. The product combines a branded (white-label) card, app and interest-bearing deposit account that pensions pay into by default — annuity, drawdown or lump sum — with the deposit licence sitting with a regulated UK banking partner so balances are FSCS-eligible. The company positions itself as the layer that captures the twenty-year post-retirement relationship that pension providers historically lose at the decumulation decision point.
PensionPay's cards run on Mastercard and Visa.
PensionPay runs its ledger on Lomond (platform).
The Embedded Finance Index 2026 maps 2 layers in PensionPay's stack: Card network (Mastercard and Visa); Ledger (Lomond (platform)).
PensionPay is founded in 2024 and headquartered in London, England, United Kingdom.
Get a read on where your own stack stands against PensionPay and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.