PayJustNow
“Can a South African BNPL provider become the dominant flexible payments and retail credit layer for consumers and merchants across the country by embedding itself into every checkout channel?”
Founded2019
HQCape Town, Western Cape, South Africa
IndustryFintech / BNPL
The story
Founded in 2019, PayJustNow launched as South Africa's BNPL platform offering interest-free Pay in 3 instalments at checkout. The company expanded into longer-term retail credit (Pay in 12) under the National Credit Act, broadening its addressable market beyond quick BNPL into instalment lending. PayJustNow is part of Weaver Fintech Ltd.'s broader ecosystem alongside Finchoice, positioning it within a data-driven platform spanning lending, payments, and insurance for South African consumers and merchants.
Last 12 months
Product timeline
2019
PayJustNow Proprietary Limited incorporated in South Africa (registration no. 2019/164250/07) as a BNPL payment platform.· pivot
2021
Launched Pay in 3 interest-free instalment product for South African consumers, expanding merchant network online and in-store.· banking
2023
Surpassed 2 million shoppers and R7.5B in total transactions processed, becoming South Africa's fastest-growing flexible payment provider.· banking
2024
Launched Pay in 12 retail credit product, enabling consumers to spread purchases over 12 months with fair interest under the National Credit Act.· lending
2025
Reached 2.6M customers and R7.8B available to spend; published PAIA manual indicating COO Dean Hyde and Head of Information Systems Reinhardt van der Berg overseeing governance.· banking
Regulated entities
1
regulatory licence held by PayJustNow
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
1 layer disclosed in PayJustNow’s embedded-finance stack
Lending
Pay in 3 (interest-free BNPL)Pay in 12 (retail credit instalment)
Accounting gap: minor