“Can a South African BNPL provider become the dominant flexible payments and retail credit layer for consumers and merchants across the country by embedding itself into every checkout channel?”
Founded in 2019, PayJustNow launched as South Africa's BNPL platform offering interest-free Pay in 3 instalments at checkout. The company expanded into longer-term retail credit (Pay in 12) under the National Credit Act, broadening its addressable market beyond quick BNPL into instalment lending. PayJustNow is part of Weaver Fintech Ltd.'s broader ecosystem alongside Finchoice, positioning it within a data-driven platform spanning lending, payments, and insurance for South African consumers and merchants.
PayJustNow is founded in 2019 and headquartered in Cape Town, Western Cape, South Africa.
Get a read on where your own stack stands against PayJustNow and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.