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Payfactory

Can a lean, API-first payfac infrastructure layer make it fast and cheap enough for any ISV or SaaS platform to become its own payment facilitator?

Founded2020
HQTulsa, OK, USA
Latest roundEarly Stage VC
IndustryInfrastructure / Payments
The story

Founded in 2020 in Tulsa, OK, Payfactory was built from the outset as an embedded payment facilitation infrastructure provider targeting ISVs and SaaS platforms. The company operates as a payment facilitator (payfac) that sits between Fiserv/First Data (processor) and Pathward, N.A. (sponsor bank), enabling ISVs to offer white-labeled payment acceptance to their sub-merchants. Fifth Third Bank's embedded banking directory also lists Payfactory as a customer, suggesting additional banking infrastructure relationships. The platform differentiates on no/low-code onboarding, vertical-specific underwriting, and a revenue-sharing model that makes embedded payments economically compelling for software partners.

Last 12 months
Product timeline
2020
Pay Factory, Inc. founded as an embedded payment facilitation platform for ISVs and SaaS companies.· pivot
2021
Published initial Gateway Services and TTECH Service Agreement Terms & Conditions.· banking
2022
Updated Card Services Agreement Terms & Conditions; formalized payfac model for sub-merchant onboarding.· banking
2024
Signed Sub-Merchant Agreement with First Data Merchant Services LLC (Fiserv) and Pathward, N.A. as sponsor bank.· banking
The stack
2 layers disclosed in Payfactory’s embedded-finance stack
Payments / PSP
First Data Merchant Services LLC (Fiserv)
Sponsor bank
in the full report
Accounting gap: minor
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.