“Can a lean, API-first payfac infrastructure layer make it fast and cheap enough for any ISV or SaaS platform to become its own payment facilitator?”
Founded in 2020 in Tulsa, OK, Payfactory was built from the outset as an embedded payment facilitation infrastructure provider targeting ISVs and SaaS platforms. The company operates as a payment facilitator (payfac) that sits between Fiserv/First Data (processor) and Pathward, N.A. (sponsor bank), enabling ISVs to offer white-labeled payment acceptance to their sub-merchants. Fifth Third Bank's embedded banking directory also lists Payfactory as a customer, suggesting additional banking infrastructure relationships. The platform differentiates on no/low-code onboarding, vertical-specific underwriting, and a revenue-sharing model that makes embedded payments economically compelling for software partners.