← Embedded Finance Index 2026

PayAlly

Can a relationship-managed, multi-currency EMI become the integrated cross-border financial OS for globally trading SMBs?

Founded2017
HQLondon, United Kingdom
IndustryFintech / SMB banking
The story

PayAlly was founded in 2017 as a UK EMI focused on international business payments and multi-currency accounts. It has since expanded into expense cards (Mastercard) and positions itself as an integrated financial services ecosystem for SMBs with global ambitions, supporting 39 currencies and SWIFT/SEPA/CHAPS/BACS/Faster Payments rails.

Last 12 months
Product timeline
2017
PayAlly founded in London to provide cross-border business payment services.· banking
2023
Launched Expense Card product (Mastercard) for business clients.· card
Regulated entities
1
regulatory licence held by PayAlly
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
5 layers disclosed in PayAlly’s embedded-finance stack
Payments / PSP
PayAlly (self-operated EMI)
Money movement
in the full report
Banking / BaaS
in the full report
Card issuing
in the full report
FX & payouts
in the full report
Accounting gap: significant
5 more providers across 4 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.