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← Embedded Finance Index 2026

PayAlly

“Can a relationship-managed, multi-currency EMI become the integrated cross-border financial OS for globally trading SMBs?”

Founded2017
HQLondon, United Kingdom
IndustryFintech / SMB banking
The story

PayAlly was founded in 2017 as a UK EMI focused on international business payments and multi-currency accounts. It has since expanded into expense cards (Mastercard) and positions itself as an integrated financial services ecosystem for SMBs with global ambitions, supporting 39 currencies and SWIFT/SEPA/CHAPS/BACS/Faster Payments rails.

Last 12 months
—
Product timeline
2017
PayAlly founded in London to provide cross-border business payment services.· banking
2023
Launched Expense Card product (Mastercard) for business clients.· card
Regulated entities
1
regulatory licence held by PayAlly
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
6 layers disclosed in PayAlly’s embedded-finance stack
Payments / PSP
PayAlly (self-operated EMI)
Money movement
in the full report
Banking / BaaS
in the full report
Card issuing
in the full report
FX & payouts
in the full report
Spend / AP
in the full report
Accounting gap: significant
7 more providers across 5 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

PayAlly — frequently asked

What bank does PayAlly use?

PayAlly discloses PayAlly Limited (in-house) as its banking provider, according to the Embedded Finance Index 2026.

Is PayAlly a bank?

PayAlly does not disclose a bank charter of its own; its banking services are provided through PayAlly Limited (in-house).

Who is PayAlly's payment processor?

PayAlly processes payments through PayAlly (self-operated EMI). Disclosed money-movement rails: SWIFT, SEPA and Faster Payments.

Who issues PayAlly's cards?

PayAlly's cards are issued through Unnamed Mastercard Principal Member.

Who handles PayAlly's FX and cross-border payouts?

PayAlly uses PayAlly (self-operated) for FX and cross-border payouts.

What is PayAlly's embedded finance stack?

The Embedded Finance Index 2026 maps 6 layers in PayAlly's stack: Payments / PSP (PayAlly (self-operated EMI)); Money movement (SWIFT, SEPA and Faster Payments); Banking / BaaS (PayAlly Limited (in-house)); Card issuing (Unnamed Mastercard Principal Member); FX & payouts (PayAlly (self-operated)); Spend / AP (PayAlly Expense Card (self-operated)).

Where is PayAlly headquartered?

PayAlly is founded in 2017 and headquartered in London, United Kingdom.

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