“Can a vertical EMR for medical aesthetics become the payments, financing, and AI-driven revenue OS for every med spa, plastic surgery, and wellness practice?”
Founded 2004 as vertical SaaS for medical aesthetics practices (med spas, plastic surgery, dermatology). 2020 PE recapitalization by Providence Strategic Growth consolidated PatientNow with Crystal Clear Digital Marketing and Envision into a single platform, and cemented a CareCredit financing alliance with Synchrony. Under CEO Keri Gohman (a SaaS/fintech operator ex-Xero, Capital One, Intuit, Bain Capital Ventures), PatientNow is pushing hard into embedded fintech: PatientNow Payments (integrated payment facilitator), PatientNow Capital (working capital for practices), memberships/recurring billing, and CareCredit-powered patient financing — turning the EMR into a monetization surface, not just a system of record.
PatientNow processes payments through PatientNow Payments (self-operated).
PatientNow's lending and capital products are provided by Synchrony CareCredit and PatientNow Capital (in-house).
PatientNow integrates with QuickBooks Online.
The Embedded Finance Index 2026 maps 3 layers in PatientNow's stack: Payments / PSP (PatientNow Payments (self-operated)); Lending (Synchrony CareCredit, PatientNow Capital (in-house), CareCredit patient financing (via Synchrony alliance) and PatientNow Capital (working capital for practices)); Accounting (QuickBooks Online).
PatientNow is founded in 2004 and headquartered in Greenwood Village, Colorado, United States.
PatientNow's acquisitions include Recura (2025), Crystal Clear Digital Marketing (2020) and Envision (2020).
Get a read on where your own stack stands against PatientNow and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.