Passare
“Can a funeral-home vertical SaaS backed by a preneed-insurance parent become the financial spine of the death-care industry?”
Founded2012
HQAbilene, Texas, United States
Total raised$6M
IndustryVertical SaaS / Funeral Homes
The story
Passare was founded in 2012 as case management software for funeral homes and has grown into an all-in-one operating platform (case management, decedent tracking, financials, family-facing Planning Center). It is majority-owned by Directors Investment Group (DIG), which also owns Funeral Directors Life — creating a native preneed insurance channel inside Passare. Embedded finance is limited to a single integrated card/ACH processor (Deluxe) plus insurance-assignment financing via Claimcheck; the company has not moved into BaaS, issuing, or lending.
Last 12 months
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Product timeline
2012
Founded in Abilene, TX as funeral home management software; backed by parent Directors Investment Group.· founding
2020
Privacy policy updated; expansion of web/mobile products including Planning Center and Decedent Tracking.· product
2023
Public API launched to allow integrations with 30+ third-party funeral tech tools.· product
2024
AI Assistant, AI Obituary Writer, AI Scanner, and AI Notetaker added to product suite.· product
The stack
5 layers disclosed in Passare’s embedded-finance stack
Payments / PSP
Deluxe Merchant Services
Money movement
in the full report
Lending
in the full report
Insurance
in the full report
Accounting
in the full report
Accounting gap: minor
10 more providers across 4 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.