“Can a funeral-home vertical SaaS backed by a preneed-insurance parent become the financial spine of the death-care industry?”
Passare was founded in 2012 as case management software for funeral homes and has grown into an all-in-one operating platform (case management, decedent tracking, financials, family-facing Planning Center). It is majority-owned by Directors Investment Group (DIG), which also owns Funeral Directors Life — creating a native preneed insurance channel inside Passare. Embedded finance is limited to a single integrated card/ACH processor (Deluxe) plus insurance-assignment financing via Claimcheck; the company has not moved into BaaS, issuing, or lending.
Passare processes payments through Deluxe Merchant Services. Disclosed money-movement rails: ACH.
Passare's lending and capital products are provided by Claimcheck.
Passare's embedded insurance is provided by Funeral Directors Life (FDLIC).
Passare integrates with QuickBooks Online, QuickBooks Desktop, Sage 50, Great Plains, Navision and SaasAnt.
The Embedded Finance Index 2026 maps 5 layers in Passare's stack: Payments / PSP (Deluxe Merchant Services); Money movement (ACH); Lending (Claimcheck and Claimcheck insurance assignments); Insurance (Funeral Directors Life (FDLIC)); Accounting (QuickBooks Online, QuickBooks Desktop, Sage 50, Great Plains and 2 others).
Passare is founded in 2012 and headquartered in Abilene, Texas, United States.
Passare has raised $6M in total.
Get a read on where your own stack stands against Passare and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.