Otrium
“Can a fashion outlet marketplace own the full excess-inventory lifecycle for brands, from direct-to-consumer outlet channel to B2B wholesale disposal?”
Founded2016
HQAmsterdam, Netherlands
FoundersMilan Daniels, Max Klijnstra
IndustryMarketplace / Two-sided
The story
Founded in 2016 as a shop-in-shop online outlet platform connecting fashion brands' unsold inventory directly to consumers. Expanded from a pure B2C marketplace to a dual B2C/B2B model through the Oware™ brand dashboard and a separate B2B Marketplace, making Otrium the end-to-end solution for brands' excess stock. The company is B Corp certified and frames its model around sustainable fashion economics. Leadership has changed over time with Frank van Valderen listed as CEO in German-market impressum alongside original founders Milan Daniels and Max Klijnstra.
Last 12 months
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Product timeline
2016
Otrium B.V. founded in Amsterdam as an online fashion outlet marketplace connecting brands with consumers.· pivot
2021
Launched Oware™, a B2B platform providing brands with real-time sales, inventory and invoicing dashboards for managing their outlet stores on Otrium.· banking
2024
Opened Otrium B2B Marketplace to all brands, enabling wholesale disposal of remaining unsold inventory after B2C sell-through.· pivot
The stack
Accounting gap: minor