Orderbird
“Can a vertical hospitality POS serve as the merchant acquisition funnel for its acquirer parent's pan-European SMB payments strategy?”
Founded2011
HQBerlin, Germany
Total raised~$40M+ (pre-acquisition)
Latest roundAcquired by Nexi (May 2022)
Valuation€130M-€140M ($140M-$150M) acquisition value
IndustryVertical SaaS / Restaurants
The story
Orderbird launched in 2011 as a Berlin-based iPad POS specialist for the German-speaking hospitality industry, building distribution through restaurants and bars. Early payment partnership with Concardis foreshadowed its trajectory toward embedded payments. In 2022 Nexi acquired Orderbird outright for ~€140M, integrating it into the European payments giant's SMB strategy — Orderbird is now effectively the POS front-end through which Nexi cross-sells acquiring to ~14,000 hospitality merchants in DACH.
Last 12 months
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Product timeline
2011
Founded in Berlin as an iPad-based POS for hospitality businesses.· pivot
2016
Closed €20M Series C led by Digital+ Partners with strategic investment from Metro Group and Concardis.· funding
2022
Acquired by Italian payments giant Nexi for ~€130-140M to expand its SMB strategy.· acquisition
The stack
3 layers disclosed in Orderbird’s embedded-finance stack
Payments / PSP
WorldlineNexi
Card network
in the full report
Accounting
in the full report
Accounting gap: minor
2 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.