“Can a vertical hospitality POS serve as the merchant acquisition funnel for its acquirer parent's pan-European SMB payments strategy?”
Orderbird launched in 2011 as a Berlin-based iPad POS specialist for the German-speaking hospitality industry, building distribution through restaurants and bars. Early payment partnership with Concardis foreshadowed its trajectory toward embedded payments. In 2022 Nexi acquired Orderbird outright for ~€140M, integrating it into the European payments giant's SMB strategy — Orderbird is now effectively the POS front-end through which Nexi cross-sells acquiring to ~14,000 hospitality merchants in DACH.
Orderbird integrates with DATEV.
The Embedded Finance Index 2026 maps 2 layers in Orderbird's stack: Payments / PSP (Worldline and Nexi); Accounting (DATEV).
Orderbird is founded in 2011 and headquartered in Berlin, Germany.
Orderbird has raised ~$40M+ (pre-acquisition) in total (latest round: Acquired by Nexi (May 2022); valuation: €130M-€140M ($140M-$150M) acquisition value).
Get a read on where your own stack stands against Orderbird and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.