ApideckTape
← Embedded Finance Index 2026

Optiyol

“Can academic operations-research rigor beat off-the-shelf routing tools for real-world last-mile and long-haul logistics?”

Founded2015
HQSan Francisco, California, USA (with offices in Istanbul, Turkey)
FoundersTuba Gözbaşı, Ozan Gözbaşı
Total raised~$1.1M+ (disclosed)
Latest roundLater Stage VC, $1.58M (per PitchBook)
IndustryVertical SaaS / Logistics
The story

Optiyol is a Turkish-founded, US-headquartered logistics SaaS company building AI-driven route optimization for last-mile, middle-mile and long-haul operations. It has stayed strictly in the operations-research / decision-support software lane — no embedded finance, banking, lending, or payments products in its stack. The company monetizes via B2B SaaS subscriptions to enterprise logistics, retail, F&B and CPG customers (including DHL eCommerce).

Last 12 months
—
Product timeline
2015
Founded by Tuba and Ozan Gözbaşı (both Georgia Tech Ph.D.s) to modernize route optimization for logistics teams.· pivot
2021
Raised $810K seed led by Ford Otosan's Driventure to scale SaaS route optimization.· funding
2025
Deepened telematics integrations for planned-vs-actual route visualization.· product
The stack
0 layers disclosed in Optiyol’s embedded-finance stack
Accounting gap: none

Optiyol — frequently asked

Who founded Optiyol?

Optiyol was founded by Tuba Gözbaşı and Ozan Gözbaşı and is founded in 2015, headquartered in San Francisco, California, USA (with offices in Istanbul, Turkey).

How much funding has Optiyol raised?

Optiyol has raised ~$1.1M+ (disclosed) in total (latest round: Later Stage VC, $1.58M (per PitchBook)).

Benchmark your own stack

Request an embedded finance strategy assessment

Get a read on where your own stack stands against Optiyol and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.

  • Your category, mappedHow your stack compares to Optiyol and the other companies in its category.
  • Build vs. buyWhere a provider relationship would close a gap faster than building it.
  • A named analyst, not a form replyA short call to scope what's actually worth assessing for you.

No newsletter, no sharing your address. We use this to reach out about the assessment and nothing else.