“Can a bank-licensed European BNPL specialist become the embedded credit and insurance layer for large retail merchants across multiple European markets?”
Oney is the BNPL and instalment payment arm originally built within the Auchan retail group, operating as a licensed bank (Oney Bank S.A.) across Europe. The company has expanded beyond its French retail roots to offer white-label BNPL and credit line solutions (3x, 4x, revolving credit) to merchants across France, Spain, Portugal, Italy, Belgium, Romania and the Netherlands. More recently Oney has extended into embedded insurance through its Malta-based insurance entities and is positioning itself as a merchant-facing embedded finance partner rather than a consumer brand.
Oney is founded in 1983 and headquartered in France.
Oney has raised $10M in total (latest round: Merger / Acquisition, 2021).
Get a read on where your own stack stands against Oney and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.