“Can a neobank win middle-class American households by combining banking, savings, and credit in a single app backed by a community bank sponsor?”
Founded in 2019 by former Intuit CEO Bill Harris and Capital One alumni Brian Hamilton, One Finance set out to serve middle-income American households underserved by traditional banks. The product launched publicly in late 2020 as an all-in-one banking app combining spending, saving, and credit features, backed by Coastal Community Bank as sponsor bank. The company positioned itself as a neobank specifically for the stretched middle class rather than the tech-savvy early adopters targeted by most neobanks.
One Finance discloses Coastal Community Bank (sponsor bank) as its banking provider, with Coastal Community Bank as its sponsor bank, according to the Embedded Finance Index 2026.
One Finance does not disclose a bank charter of its own; its banking services are provided through Coastal Community Bank.
The Embedded Finance Index 2026 maps 2 layers in One Finance's stack: Banking / BaaS (Coastal Community Bank (sponsor bank)); Sponsor bank (Coastal Community Bank).
One Finance was founded by Bill Harris and Brian Hamilton and is founded in 2019, headquartered in San Francisco, California, USA.
One Finance has raised $66M in total (latest round: Series B, August 2021).
Get a read on where your own stack stands against One Finance and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.