“Can an ordering middleware for restaurants become the full commerce + payments operating system for the industry?”
Olo began in 2005 as mobile ordering for restaurant chains, then expanded into a broader SaaS platform spanning ordering, delivery dispatch, and guest data. After its 2021 IPO, Olo acquired Wisely (CRM) and Omnivore (POS integration), then layered Olo Pay — an embedded payments product — on top of the ordering stack. The strategic arc is from ordering middleware to an end-to-end restaurant commerce + payments platform.
Olo processes payments through Olo Pay (self-operated).
Olo is founded in 2005 and headquartered in New York, NY, USA.
Olo's acquisitions include Wisely (2021) and Omnivore (2021).
Get a read on where your own stack stands against Olo and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.