OJO
“Can OJO leverage its AI heritage in real estate to build a unified, AI-native business operating system for SMBs?”
Founded2015
HQAustin, TX, USA
Total raised$71.5M+
Latest roundSeries D (undisclosed stage), 2020
IndustryVertical SaaS / Real Estate
The story
Founded in 2015, OJO Labs started as an AI-powered conversational assistant helping homebuyers and sellers navigate real estate decisions through natural language interactions. The company expanded via acquisition (Movoto) to become a more comprehensive real estate platform combining search, personalized recommendations, and financing guidance. OJO was ultimately acquired/merged, and now also appears to operate an AI-native business operating system (payments.ojo.io) targeting SMBs with unified Sales, Projects, HR, and Finance modules — a significant product pivot beyond its original real estate focus.
Last 12 months
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Product timeline
2015
OJO Labs founded in Austin, TX as an AI-powered virtual real estate assistant leveraging natural language conversations to guide homebuyers and sellers.· pivot
2019
Raised $45M Series C to expand its AI-driven home buying and selling platform.· banking
2020
Raised $62.5M led by Wafra and acquired Movoto, expanding into real estate search and marketplace.· acquisition
The stack
1 layer disclosed in OJO’s embedded-finance stack
Banking / BaaS
nbkc bank
Accounting gap: none