“Can a vertical insurtech own investment-property insurance by embedding at the point of loan closing?”
Obie is an insurtech focused exclusively on investment-property insurance for landlords and real estate investors — single-family rentals through larger apartment buildings. Founded 2017 and incubated at Y Combinator, the company evolved from a direct-to-landlord quote tool into an embedded insurance platform distributed through real estate platforms, lenders, and technology partners via APIs that return bindable quotes at the point of loan origination.
Obie's embedded insurance is provided by Obie Insurance (self-operated).
Obie was founded by Aaron Letzeiser and Ryan Letzeiser and is founded in 2017, headquartered in Chicago, Illinois, United States.
Obie has raised $39M+ in total (latest round: Series B, 2023).
Get a read on where your own stack stands against Obie and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.