Nivati
“Can a holistic mental-wellness platform displace the traditional low-engagement corporate EAP as HR's default mental health benefit?”
Founded2010
HQSouth Jordan, Utah, United States
FoundersAmelia Wilcox
Total raised$5.1M
Latest roundSeed, 2022
IndustryVertical SaaS / Employee Mental Health & Wellbeing
The story
Founded in 2010 by Amelia Wilcox as Incorporate Massage, a corporate wellness company built around on-site massage therapy. In 2020 the company relaunched as Nivati with a broader definition of workplace wellbeing — linking mental health, financial coaching, nutrition, fitness, and career support in one B2B2E platform sold to HR buyers as an EAP replacement. Positioned against traditional low-engagement EAPs (~4%) with a self-service, HRIS-integrated model. Not a fintech — financial coaching is delivered as a wellness service, not embedded finance.
Last 12 months
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Product timeline
2010
Amelia Wilcox founds Incorporate Massage, a corporate wellness/massage company (Nivati's predecessor).· founding
2020
Company rebranded/relaunched as Nivati with an expanded holistic employee mental health & wellbeing platform.· pivot
2021
Oversubscribed $1M seed round to build out teletherapy, meditation, nutrition, fitness features.· funding
2022
$4M seed round led by Firebrand Ventures; launched curated content marketplace.· funding
2022
Launched BambooHR marketplace integration for HRIS provisioning.· integration
2025
AI-powered companion app added to platform, developed by licensed therapists.· product
The stack
1 layer disclosed in Nivati’s embedded-finance stack
Accounting
Accounting gap: none