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Nivati

“Can a holistic mental-wellness platform displace the traditional low-engagement corporate EAP as HR's default mental health benefit?”

Founded2010
HQSouth Jordan, Utah, United States
FoundersAmelia Wilcox
Total raised$5.1M
Latest roundSeed, 2022
IndustryVertical SaaS / Employee Mental Health & Wellbeing

The story

Founded in 2010 by Amelia Wilcox as Incorporate Massage, a corporate wellness company built around on-site massage therapy. In 2020 the company relaunched as Nivati with a broader definition of workplace wellbeing — linking mental health, financial coaching, nutrition, fitness, and career support in one B2B2E platform sold to HR buyers as an EAP replacement. Positioned against traditional low-engagement EAPs (~4%) with a self-service, HRIS-integrated model. Not a fintech — financial coaching is delivered as a wellness service, not embedded finance.

Last 12 months

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Product timeline

2010

Amelia Wilcox founds Incorporate Massage, a corporate wellness/massage company (Nivati's predecessor).· founding

2020

Company rebranded/relaunched as Nivati with an expanded holistic employee mental health & wellbeing platform.· pivot

2021

Oversubscribed $1M seed round to build out teletherapy, meditation, nutrition, fitness features.· funding

2022

$4M seed round led by Firebrand Ventures; launched curated content marketplace.· funding

2022

Launched BambooHR marketplace integration for HRIS provisioning.· integration

2025

AI-powered companion app added to platform, developed by licensed therapists.· product

The stack

1 layer disclosed in Nivati’s embedded-finance stack

Accounting

BambooHR

Accounting gap: none

Nivati — frequently asked

Which accounting software does Nivati integrate with?

Nivati integrates with BambooHR.

Who founded Nivati?

Nivati was founded by Amelia Wilcox and is founded in 2010, headquartered in South Jordan, Utah, United States.

How much funding has Nivati raised?

Nivati has raised $5.1M in total (latest round: Seed, 2022).

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