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Newmode

Can an AI SDR that unifies visitor de-anonymization, website personalization and outbound become the default top-of-funnel layer for B2B?

Founded2025
HQLondon, United Kingdom
IndustryHorizontal SaaS / Marketing & Sales
The story

The entity behind newmode.ai is Algomo Limited, a London-based company originally offering an AI customer service chatbot. After ChatGPT's late-2022 launch commoditized generic chatbots, the founders spent 15 months attempting adjacent pivots (Shopify/e-commerce) before noticing that customers were repurposing the support bot as a lead-capture tool. That insight drove the 2025 pivot to NewMode: real-time website personalization, visitor deanonymization, an AI inbound SDR agent and personalized LinkedIn ads for B2B pipeline generation. Terms and Privacy pages are still branded 'Algomo' — evidence the rebrand is recent.

Last 12 months
2025-03
2025-07
Product timeline
2022
Algomo launched as a customer service AI chatbot· pivot
2023
Attempted pivot to Shopify and e-commerce chatbot use cases· pivot
2025
Rebranded / relaunched as NewMode (newmode.ai) — AI-powered website personalization, visitor deanonymization and inbound SDR agent· pivot
The stack
1 layer disclosed in Newmode’s embedded-finance stack
Payments / PSP
Stripe
Accounting gap: none