Newfront
“Can an AI-native commercial insurance brokerage displace legacy brokers — and does that thesis survive absorption into a global broker like WTW?”
Founded2017
HQSan Francisco, CA
FoundersSpike Lipkin, Gordon Wintrob
Total raised$312M
Latest roundSeries D, 2022
Valuation$2.2B (2022)
IndustryVertical SaaS / Insurance
The story
Founded 2017 as Abe Labs, Newfront rebranded and merged with ABD Insurance in 2021 to become a tech-native commercial insurance brokerage. Grew to $300M revenue by 2024 with a focus on AI-driven brokering, benefits, and retirement services. Acquired by Willis Towers Watson in January 2026, combining Newfront's tech-native platform with WTW's global brokerage footprint.
Last 12 months
Product timeline
2017
Founded as Abe Labs in San Francisco, later renamed Newfront· pivot
2021
Merged with ABD Insurance and Financial Services· acquisition
2022
Raised $200M Series D at $2.2B valuation· funding
2026
Acquired by Willis Towers Watson (WTW) for $1.41B· acquisition
Acquisitions
Regulated entities
1
regulatory licence held by Newfront
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
0 layers disclosed in Newfront’s embedded-finance stack
Accounting gap: none