New10
“Can a bank-owned fintech become the embedded SME lending engine for North-West Europe?”
Founded2017
HQAmsterdam, Netherlands
IndustryFintech / Lending
The story
New10 was launched in 2017 as ABN AMRO's fintech subsidiary to modernize SME lending in the Netherlands, offering fully online business loans between EUR 20,000 and EUR 1,000,000 with a 15-minute decision. It has since evolved into an embedded lending platform that ABN AMRO itself distributes through partner platforms, positioning New10 as the technology engine for SME financing across North-West Europe.
Product timeline
2017
Launched as a 100% subsidiary of ABN AMRO to provide fully online SME loans up to EUR 1M with a 15-minute decision.· lending
2023
Expanded via ABN AMRO's embedded finance channel, powering SME lending inside third-party platforms.· lending
Regulated entities
1
regulatory licence held by New10
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
3 layers disclosed in New10’s embedded-finance stack
Banking / BaaS
ABN AMRO (parent bank)
Lending
in the full report
Sponsor bank
in the full report
Accounting gap: minor
2 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.