← Embedded Finance Index 2026

NEETprep

“Can a practice-first vertical EdTech own India's NEET-prep market by making daily MCQ drilling — not video lectures — the core learning loop?”

Founded2016
HQNew Delhi, India
FoundersKapil Gupta, Ghanshyam Tiwari, Jay Prakash, Anis Bari
IndustryVertical SaaS / EdTech

The story

NEETprep is a vertical EdTech platform focused exclusively on India's NEET medical-entrance exam, operated by GoodEd Technologies Pvt Ltd out of New Delhi. Founded in 2016 by IIT/IIM alumni, it has evolved from a YouTube-led video coaching brand into a full MCQ-practice + CBT test-series platform with an accompanying Shopify storefront for physical books. Its strategic bet is that daily question-practice (not lecture consumption) is the highest-leverage learning activity for NEET rank improvement.

Last 12 months

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Product timeline

2016

NEETprep launched by GoodEd Technologies as an online NEET (medical entrance) preparation platform· launch

2023

Launched Shopify-based storefront (shop.neetprep.com) for physical NEET prep books· product

2026

Rolled out NEET 2027 (1-year) and NEET 2028 (2-year) batches with CBT test-series platform, 1M+ YouTube subscribers· product

The stack

3 layers disclosed in NEETprep’s embedded-finance stack

Payments / PSP

Shopify Payments

Money movement

in the full report

Lending

in the full report

Accounting gap: none

2 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

NEETprep — frequently asked

Who is NEETprep's payment processor?

NEETprep processes payments through Shopify Payments. Disclosed money-movement rails: UPI.

What is NEETprep's embedded finance stack?

The Embedded Finance Index 2026 maps 3 layers in NEETprep's stack: Payments / PSP (Shopify Payments); Money movement (UPI); Lending (EMI at checkout (payment method listed)).

Who founded NEETprep?

NEETprep was founded by Kapil Gupta, Ghanshyam Tiwari, Jay Prakash and Anis Bari and is founded in 2016, headquartered in New Delhi, India.

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