NEETprep
“Can a practice-first vertical EdTech own India's NEET-prep market by making daily MCQ drilling — not video lectures — the core learning loop?”
Founded2016
HQNew Delhi, India
FoundersKapil Gupta, Ghanshyam Tiwari, Jay Prakash, Anis Bari
IndustryVertical SaaS / EdTech
The story
NEETprep is a vertical EdTech platform focused exclusively on India's NEET medical-entrance exam, operated by GoodEd Technologies Pvt Ltd out of New Delhi. Founded in 2016 by IIT/IIM alumni, it has evolved from a YouTube-led video coaching brand into a full MCQ-practice + CBT test-series platform with an accompanying Shopify storefront for physical books. Its strategic bet is that daily question-practice (not lecture consumption) is the highest-leverage learning activity for NEET rank improvement.
Last 12 months
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Product timeline
2016
NEETprep launched by GoodEd Technologies as an online NEET (medical entrance) preparation platform· launch
2023
Launched Shopify-based storefront (shop.neetprep.com) for physical NEET prep books· product
2026
Rolled out NEET 2027 (1-year) and NEET 2028 (2-year) batches with CBT test-series platform, 1M+ YouTube subscribers· product
The stack
3 layers disclosed in NEETprep’s embedded-finance stack
Payments / PSP
Money movement
in the full report
Lending
in the full report
Accounting gap: none
2 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.