“Can an agentic AI benefits adviser replace the fragmented, low-engagement experience of employer health and wealth benefits?”
Founded 2019 as a benefits decision-support tool for open enrollment, Nayya expanded into year-round utilization guidance and automated claims filing. In 2025 it acquired financial-wellness company Northstar and pivoted to an agentic AI positioning ('SuperAgent') that unifies health and wealth benefits and can act on employees' behalf across Slack, Teams, and iMessage. The company monetizes via employers, brokers, carriers, and PEO/HCM partners rather than embedded finance.
Nayya is founded in 2019 and headquartered in New York, NY, USA.
Nayya has raised $105.8M+ in total (latest round: Series C, 2022).
Nayya's acquisitions include Northstar (2025).
Get a read on where your own stack stands against Nayya and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.