“Can an ATM and payment services company expand its merchant relationships into a full-stack embedded finance offering?”
NationalLink began as an ATM deployment and cash management company serving hospitality, retail, and commercial locations across the United States. Over time, the company expanded its financial services offering beyond ATMs to include full-spectrum merchant payment processing under the NationalLink Payments brand, encompassing credit card processing, POS systems, and e-commerce solutions. The addition of merchant cash advance signals a move toward becoming a broader embedded finance provider for its merchant base, leveraging its existing relationships.