MrBeast Financial
“Can the world's largest YouTuber convert 466M subscribers — most of them Gen Z — into a creator-branded neobank with built-in crypto/DeFi rails?”
Founded2025
HQGreenville, NC
FoundersJimmy Donaldson (MrBeast)
Total raised$200M (BitMine equity investment, 2026)
Latest roundStrategic equity, 2026
Valuation$5B (Beast Industries, 2024)
IndustryFintech / Consumer banking
The story
MrBeast Financial is the fintech arm of Beast Industries, the holding company behind YouTube's most-subscribed creator Jimmy Donaldson. After filing a USPTO trademark in October 2025 covering a sweeping fintech product set (cash advances, lending, investment management, card issuance, crypto/DEX), Beast Industries skipped the build phase and acquired Step in February 2026 — inheriting Step's existing stack on Evolve Bank & Trust and its 7M Gen Z users. A parallel $200M equity investment from Ethereum treasury firm BitMine signals stablecoin/DeFi ambitions hinted at in the trademark filing.
Last 12 months
Product timeline
2025
Beast Holdings LLC files USPTO trademark for 'MrBeast Financial' covering cash advances, consumer lending, investment management, financial education, crypto exchange/DEX, and card issuance· pivot
2026
Beast Industries secures $200M equity investment from BitMine (Ethereum treasury company)· banking
2026
Beast Industries acquires Step, a Gen Z / teen-focused banking app with 7M+ users, to form the foundation of MrBeast Financial· acquisition
The stack
3 layers disclosed in MrBeast Financial’s embedded-finance stack
Banking / BaaS
Evolve Bank & Trust (via Step acquisition)
Lending
in the full report
Sponsor bank
in the full report
Accounting gap: none
3 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.