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MOVA | Credit as a Service

Can a regulated Brazilian P2P lending society become the default Credit-as-a-Service rail for every non-bank in Brazil, powered by Serasa Experian's bureau data?

Founded2019
HQSão Paulo, Brazil
IndustryInfrastructure / Lending
The story

MOVA was founded in 2019 as the first SEP (peer-to-peer lending society) authorized by the Central Bank of Brazil under Resolution CMN 4.656/5.050. Rather than lending its own balance sheet, it operates a Credit-as-a-Service infrastructure — CCB issuance, credit engine, KYC/antifraud, collections, and investor onboarding — that lets any non-bank company (Nuvemshop, PicPay, Grupo Up, etc.) launch white-label credit products. It was later absorbed into Serasa Experian, positioning MOVA as Serasa's embedded-credit distribution channel alongside its bureau data.

Last 12 months
Product timeline
0
Launched Credit-as-a-Service (CaaS) modular platform for CCB issuance, credit engine, collections and P2P lending· lending
0
Acquired by / integrated into Serasa Experian, becoming its Credit-as-a-Service arm· acquisition
2019
MOVA founded in São Paulo as first SEP (peer-to-peer lending society) authorized by Banco Central do Brasil· banking
Regulated entities
1
regulatory licence held by MOVA | Credit as a Service
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
5 layers disclosed in MOVA | Credit as a Service’s embedded-finance stack
Money movement
Pix
Banking / BaaS
in the full report
Lending
in the full report
Open banking
in the full report
KYC
in the full report
Accounting gap: none
10 more providers across 4 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.