“Can a regulated Brazilian P2P lending society become the default Credit-as-a-Service rail for every non-bank in Brazil, powered by Serasa Experian's bureau data?”
MOVA was founded in 2019 as the first SEP (peer-to-peer lending society) authorized by the Central Bank of Brazil under Resolution CMN 4.656/5.050. Rather than lending its own balance sheet, it operates a Credit-as-a-Service infrastructure — CCB issuance, credit engine, KYC/antifraud, collections, and investor onboarding — that lets any non-bank company (Nuvemshop, PicPay, Grupo Up, etc.) launch white-label credit products. It was later absorbed into Serasa Experian, positioning MOVA as Serasa's embedded-credit distribution channel alongside its bureau data.