Mooney
“Can a proximity-retail cash-payment network evolve into a full-service Italian EMI that serves both unbanked consumers and SMB merchants through physical and digital channels?”
Mooney positions itself as Italy's leading 'Proximity Banking & Payments' company, operating a dual-channel model: a nationwide physical network of tobacconists, bars, newsstands, and post offices that offer payment and cash services to the unbanked or underbanked, plus a digital B2B/B2C platform. Originally rooted in SisalPay's cash-payment network, the company rebranded and expanded under Mooney Group S.p.A. (shareholders include Enel and Mooney Group). It holds an Italian EMI licence and has built self-operated open-banking infrastructure compliant with Berlin Group PSD2 specifications, signalling a shift from pure payment-collection agent to a regulated electronic money institution.