Money Fellows
“Can a digitized ROSCA platform become the default personal finance app for unbanked and underbanked consumers across emerging markets?”
Founded in 2015 as a digitized ROSCA platform targeting Egypt's large unbanked and underbanked population, Money Fellows transformed informal money circles into a regulated, app-based savings and lending product. After achieving profitability and rotating billions of Egyptian pounds without significant balance-sheet exposure, the company launched a branded card product (the Money Fellows Card) to extend its financial services footprint. In 2025, it raised pre-Series C funding to execute regional expansion beyond Egypt, signaling a transition from a single-market ROSCA app to a broader emerging-market personal finance platform.