“Can a digitized ROSCA platform become the default personal finance app for unbanked and underbanked consumers across emerging markets?”
Founded in 2015 as a digitized ROSCA platform targeting Egypt's large unbanked and underbanked population, Money Fellows transformed informal money circles into a regulated, app-based savings and lending product. After achieving profitability and rotating billions of Egyptian pounds without significant balance-sheet exposure, the company launched a branded card product (the Money Fellows Card) to extend its financial services footprint. In 2025, it raised pre-Series C funding to execute regional expansion beyond Egypt, signaling a transition from a single-market ROSCA app to a broader emerging-market personal finance platform.
Money Fellows was founded by Ahmed Wadi and is founded in 2015, headquartered in New Cairo, Egypt.
Money Fellows has raised $60M+ in total (latest round: Pre-Series C, May 2025).
Get a read on where your own stack stands against Money Fellows and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.