MonetizeNow
“Can a unified CPQ + Billing + Metering platform with one product catalog displace the Salesforce CPQ + Zuora stack for B2B SaaS?”
Founded2021
HQSan Jose, CA, United States
FoundersSandeep Jain
Total raised$3.95M
Latest roundSeed, 2021
IndustryHorizontal SaaS / Quote-to-Cash (CPQ + Billing)
The story
MonetizeNow was founded in 2021 by Sandeep Jain on the thesis that CPQ and Billing point solutions with separate product catalogs are structurally incapable of serving modern B2B SaaS pricing (subscriptions, usage, ramps, PLG). The product unifies CPQ, Billing, and Metering on one product catalog and is now layering AI assistance for quote/billing operations. It is a horizontal SaaS vendor — it does not itself operate embedded finance infrastructure; it integrates to payment gateways, tax engines, and accounting systems.
Product timeline
2021
Founded by Sandeep Jain to unify CPQ, Billing, and Metering for B2B SaaS.· pivot
2021
Raised $3M seed led by Two Sigma Ventures and Uncork Capital.· funding
2024
Launched Guided Quoting and enhanced product catalog features.· product
2025
Launched MonetizeNow AI Assistant for quote/billing insights.· product
The stack
3 layers disclosed in MonetizeNow’s embedded-finance stack
Payments / PSP
Unified APIs
in the full report
Accounting
in the full report
Accounting gap: none
4 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.