“Can a certified Portuguese invoicing SaaS, now inside Visma, become the modular commercial-management OS for every SMB in Portugal?”
Founded in 2012 as a Portuguese online invoicing SaaS certified by the Autoridade Tributária (nº 2860), Moloni grew to serve 40,000+ Portuguese SMBs with faturação, POS, and basic commercial management. It was acquired by Visma Group, becoming part of the Nordic software consortium's Portuguese cluster. The company is now rebuilding its core as 'Moloni ON' — a modular subscription product that unbundles invoicing, POS, and accounting features into pay-as-you-go modules, positioning against local competitors like PHC and Primavera.
Moloni is founded in 2012 and headquartered in Lisbon, Portugal.
Get a read on where your own stack stands against Moloni and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.