Mixtiles
“Can a single DTC photo-art brand become a multi-category home lifestyle platform by shipping new consumer product lines every year?”
Founded2016
HQTel Aviv, Israel (with US entity in Wilmington, Delaware and European entity in Amsterdam, Netherlands)
FoundersShay Eyal, David Katz
Total raised$11M
Latest roundDebt
IndustryE-commerce / DTC brand
The story
Founded in 2016 as a simple DTC product — peel-and-stick photo tiles — Mixtiles has steadily evolved into a multi-brand consumer lifestyle company shipping multiple product lines including plants (Easyplant), decor (Oasis), and spatial design (Around). The company has invested in AI-powered creative features and is exploring white-label and enterprise generative design tools. The core embedded finance story is minimal: Stripe is used for payment processing and the company operates a straightforward e-commerce checkout with no disclosed lending, BaaS, or complex financial infrastructure.
Last 12 months
—
Product timeline
2016
Founded by two friends in Israel with the idea of turning smartphone photos into stick-and-peel wall art tiles.· pivot
2022
Expanded from single product line into a multi-brand portfolio including Easyplant (live plants), Oasis, and Around.· acquisition
2024
Launched AI-powered pet photo templates and generative design tools, signaling AI investment across product lines.· banking
The stack
1 layer disclosed in Mixtiles’s embedded-finance stack
Payments / PSP
Accounting gap: none