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Merchant Capital

Can a South African alternative lender become the default growth-capital OS for SMEs by embedding its merchant cash advance product inside major banks and BNPL networks?

Founded2012
HQ32 Impala Road, Chislehurston, Sandton, South Africa
IndustryFintech / Lending
The story

Founded in 2012 as a merchant cash advance provider for South African SMEs, Merchant Capital steadily attracted major institutional shareholders — Opus18 Capital Partners (2013), Rand Merchant Investment Holdings (2016), and Standard Bank (2018) — transforming from a fintech startup into a well-capitalised alternative lender. The company deepened its distribution strategy by embedding its MCA product through fintech BNPL partnerships (Payflex, PayJustNow), enabling merchants within those ecosystems to access working capital. By 2026 it had deployed over R17 billion to nearly 70,000 businesses, positioning itself as South Africa's leading alternative SME lender with repayments structured either as a split of card turnover or as daily/weekly debit orders.

Last 12 months
2024-05
2024-11
2024-11
2026-05
Product timeline
2012
Merchant Capital founded as an alternative working capital provider for South African SMEs.· lending
2013
Opus18 Capital Partners (previously Capricorn Capital Partners, affiliated with the Yellowwoods Group including Hollard Insurance and Nando's) becomes a shareholder.· pivot
2016
Rand Merchant Investment Holdings (RMI) becomes a shareholder, providing significant institutional backing.· pivot
2018
Standard Bank becomes a shareholder and later formal distribution partner for the Merchant Capital Advance product.· banking
2022
Merchant Capital surpasses R10 billion funded to nearly 50,000 South African SMEs.· lending
2024
Partnership with Payflex launched FlexiAdvance, combining MCA repayments with BNPL technology and monthly turnover-linked repayments.· lending
2024
Partnership with PayJustNow launched PayJustNow Advance, expanding working capital access for retailers via the BNPL network.· lending
The stack
1 layer disclosed in Merchant Capital’s embedded-finance stack
Lending
Merchant Cash AdvanceFlexiAdvance (powered by Merchant Capital, via Payflex partnership)PayJustNow Advance (via PayJustNow partnership)Merchant Capital Advance (via Standard Bank distribution)Shari'ah Capital AdvanceInvoice FinancingAsset FinancingWorking CapitalRefinancing
Accounting gap: significant