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mer

“Can Croatia's leading e-invoice intermediary extend into the full digital-operations backbone for Croatian SMBs under Visma's umbrella?”

Founded2013
HQCroatia
IndustryVertical SaaS / E-invoicing
The story

Founded in 2013 as moj-eRačun, Croatia's pioneering e-invoice exchange intermediary. Rebranded to 'mer' in 2026 and expanded product scope beyond pure e-invoicing to DMS, business intelligence (bonitet/blokade), and fiscalization — positioning as the digital operations platform for Croatian SMBs ahead of Croatia's 2026 expanded fiscalization mandate. Now a member of Visma Group.

Last 12 months
2026-01
Product timeline
2013
Founded as moj-eRačun, information intermediary for e-invoice exchange in Croatia.· launch
2026
Rebranded from moj-eRačun to mer; expanded fiscalization to align with Croatia's expanded fiscalization system effective Jan 1, 2026.· pivot
2026
Operates as member of Visma Group.· acquisition
Regulated entities
1
regulatory licence held by mer
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
0 layers disclosed in mer’s embedded-finance stack
Accounting gap: minor

mer — frequently asked

Where is mer headquartered?

mer is founded in 2013 and headquartered in Croatia.

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