← Embedded Finance Index 2026

MemberNova

Can a modern AMS out-execute legacy association software by bundling engagement, community, and dues collection on one platform?

Founded2015
HQOakville, Ontario, Canada
FoundersSarah Asterbadi
IndustryVertical SaaS / Associations
The story

MemberNova is an association management platform (AMS) built by the team behind ClubRunner (Infotech Business Centre Inc.) in Oakville, Ontario. Its embedded finance surface is limited to membership dues collection, event registration payments, and e-commerce — sold as the 'Dues and eCommerce' and 'Online Payment & eCommerce' add-on modules. The company sits firmly in vertical SaaS for associations rather than fintech, and there is no evidence of BaaS, lending, or card-issuing programs on the MemberNova brand.

Last 12 months
Product timeline
2015
MemberNova founded as a membership success platform for associations· founding
2022
GDPR-compliant DPA and sub-processor list published· compliance
The stack
0 layers disclosed in MemberNova’s embedded-finance stack
Accounting gap: significant