“Can a legacy motorsport team operate with the financial agility of a modern global fintech-enabled business?”
McLaren Racing is the motorsport arm of the McLaren Group, a British F1 team founded in 1963 by Bruce McLaren. While not a fintech, McLaren has invested heavily in modernizing its finance function under CFO Laura Bowden — adopting Workday for financial planning (2023) and Airwallex for global cross-border treasury and supplier payments (2024). The 2026 naming-rights partnership with Mastercard further deepens its embedded finance footprint, though that relationship is primarily a commercial sponsorship rather than a technical integration.