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Maza

“Can a fintech platform built for unbanked Spanish-speaking immigrants evolve into the comprehensive financial OS for U.S. solopreneurs and micro-business owners?”

Founded2021
HQNew York, New York, USA
Total raised$23M
Latest roundAcquired by Flex, April 2025
Valuation$40M acquisition price (2025)
IndustryFintech / SMB banking
The story

Maza launched in 2021 as a neobank for undocumented and Spanish-speaking immigrants, focused on ITIN procurement, bank accounts, and debit cards for those without Social Security Numbers. Over time, the company recognized that a significant share of its users were solopreneurs and small business owners, prompting a pivot toward a broader financial platform offering LLC formation, business expense tracking, and AI-powered invoicing. By 2024–2025, this repositioning as a solopreneur finance platform made Maza an attractive acquisition target for Flex, which acquired it for $40M in April 2025 and rebranded it as Flex Consumer.

Last 12 months
2024-07
2025-04
Product timeline
2021
Maza founded in New York to serve undocumented and Spanish-speaking immigrants in the U.S. with access to financial services, including ITIN assistance.· banking
2023
Raised $8M seed round led by a16z; publicly positioned as a fintech for undocumented immigrants offering bank accounts, debit cards, and ITIN processing.· banking
2024
Integrated Regula Document Reader SDK and Face SDK for KYC/identity verification of new immigrants, reducing onboarding costs by 50%.· banking
2024
Pivoted to serve solopreneurs and small business owners, adding LLC formation, business expense tracking, AI-powered invoicing, and payments.· pivot
2025
Acquired by Flex for $40M; Maza rebranded as Flex Consumer, a new arm focused on commingled personal and business finances for solopreneurs.· acquisition
The stack
2 layers disclosed in Maza’s embedded-finance stack
Banking / BaaS
Blue Ridge Bank
Sponsor bank
in the full report
Accounting gap: significant
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.