Maslife
“Can pairing banking features with mental wellbeing and gamification drive better financial outcomes for consumers?”
Founded2019
HQUnited Kingdom
FoundersKash Amini
Total raised$5.9M
Latest roundSeed, 2021
IndustryFintech / Consumer banking
The story
Maslife is a UK-based consumer finance app founded in 2019 that combines real-time banking with health, meditation, and gamified rewards. The company launched its banking product in September 2022 through a partnership with Railsr (then Railsbank), Mastercard, and Checkout.com. It remains a small team (~5 employees) and a niche player at the intersection of financial wellness and mental wellbeing.
Last 12 months
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Product timeline
2019
Maslife founded as a personal finance and wellbeing app in the UK· pivot
2022
Launched finance app with Railsr (Railsbank), Mastercard, and Checkout.com — combining banking with mental wellbeing/gamification· banking
2022
Apple Pay and Google Wallet functionality launched via Mastercard· card
The stack
3 layers disclosed in Maslife’s embedded-finance stack
Payments / PSP
Banking / BaaS
in the full report
Card issuing
in the full report
Accounting gap: none
2 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.