“Can pairing banking features with mental wellbeing and gamification drive better financial outcomes for consumers?”
Maslife is a UK-based consumer finance app founded in 2019 that combines real-time banking with health, meditation, and gamified rewards. The company launched its banking product in September 2022 through a partnership with Railsr (then Railsbank), Mastercard, and Checkout.com. It remains a small team (~5 employees) and a niche player at the intersection of financial wellness and mental wellbeing.
Maslife discloses Railsr as its banking provider, according to the Embedded Finance Index 2026.
Maslife does not disclose a bank charter of its own; its banking services are provided through Railsr.
Maslife processes payments through Checkout.com.
Maslife's cards are issued through Railsr.
The Embedded Finance Index 2026 maps 3 layers in Maslife's stack: Payments / PSP (Checkout.com); Banking / BaaS (Railsr); Card issuing (Railsr).
Maslife was founded by Kash Amini and is founded in 2019, headquartered in United Kingdom.
Maslife has raised $5.9M in total (latest round: Seed, 2021).
Get a read on where your own stack stands against Maslife and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.