“Can a Panama-based HR-tech platform become the payroll and talent management OS for Latin American SMBs and mid-market companies?”
Founded in 2020 in Panama, MaiaHR set out to digitalize HR operations for Latin American companies, addressing pain points in payroll, recruitment, and employee management that are still largely handled via spreadsheets and fragmented software. The platform has evolved from basic HR digitalization to an AI-powered suite covering talent acquisition, shift planning, payroll automation, and employee self-service — positioning itself as the operational HR backbone for LATAM SMBs and mid-market companies, particularly in retail and hospitality. With a pre-seed raise in 2025, MaiaHR is now scaling its multi-country payroll compliance capability across the region.
MaiaHR is founded in 2020 and headquartered in Panama City, Panama.
MaiaHR has raised $400,000 in total (latest round: Pre-Seed, 2025).
Get a read on where your own stack stands against MaiaHR and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.