“Can the Next Group use its financial and operational infrastructure to revive the MADE brand as a design-led furniture e-commerce destination while embedding consumer credit and BNPL to drive basket conversion?”
Originally founded in 2010 as an independent direct-to-consumer furniture e-commerce brand, MADE.COM disrupted the traditional furniture retail market by working directly with independent designers and cutting out intermediaries. After rapid European expansion generating ~€500M in revenues, the company entered administration in 2022 amid supply chain pressures and rising costs. The brand was subsequently acquired and relaunched under Next Retail Limited, a subsidiary of the Next plc group, which now operates the MADE brand with the backing of Next's financial infrastructure, FCA credit authorisation, and the nextpay credit account product.
The Embedded Finance Index 2026 maps 2 layers in Made.com's stack: Payments / PSP (Adyen and Dalenys); Lending (Klarna Pay in 3 instalments, Klarna Pay in 30 days, Klarna Financing (12-month 0% interest) and nextpay Credit Account (24.9% APR revolving credit)).
Made.com is founded in 2010 and headquartered in London, UK.
Get a read on where your own stack stands against Made.com and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.