“Can the Next Group use its financial and operational infrastructure to revive the MADE brand as a design-led furniture e-commerce destination while embedding consumer credit and BNPL to drive basket conversion?”
Originally founded in 2010 as an independent direct-to-consumer furniture e-commerce brand, MADE.COM disrupted the traditional furniture retail market by working directly with independent designers and cutting out intermediaries. After rapid European expansion generating ~€500M in revenues, the company entered administration in 2022 amid supply chain pressures and rising costs. The brand was subsequently acquired and relaunched under Next Retail Limited, a subsidiary of the Next plc group, which now operates the MADE brand with the backing of Next's financial infrastructure, FCA credit authorisation, and the nextpay credit account product.