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Made.com

Can the Next Group use its financial and operational infrastructure to revive the MADE brand as a design-led furniture e-commerce destination while embedding consumer credit and BNPL to drive basket conversion?

Founded2010
HQLondon, UK
IndustryE-commerce / Retail
The story

Originally founded in 2010 as an independent direct-to-consumer furniture e-commerce brand, MADE.COM disrupted the traditional furniture retail market by working directly with independent designers and cutting out intermediaries. After rapid European expansion generating ~€500M in revenues, the company entered administration in 2022 amid supply chain pressures and rising costs. The brand was subsequently acquired and relaunched under Next Retail Limited, a subsidiary of the Next plc group, which now operates the MADE brand with the backing of Next's financial infrastructure, FCA credit authorisation, and the nextpay credit account product.

Last 12 months
2026-04
2026-05
Product timeline
2010
MADE.COM founded in London as a direct-to-consumer online furniture and homeware retailer.· pivot
2011
Expanded to multiple European markets, offering design-led furniture at accessible prices.· pivot
2013
Partnership with Dalenys (payments processor) established for European payment processing.· banking
2014
Agreed a £5.0 million loan facility with Silicon Valley Bank for growth financing.· lending
2022
MADE.COM entered administration; brand and assets subsequently acquired by Next Retail Limited.· acquisition
2023
MADE relaunched under Next Retail Limited, operating as 'Next Retail Limited trading as MADE'.· pivot
Regulated entities
FCA Credit Authorisation
UK FCA
Next Retail Limited
The stack
Payments / PSP
AdyenDalenys
Lending
Klarna Pay in 3 instalmentsKlarna Pay in 30 daysKlarna Financing (12-month 0% interest)nextpay Credit Account (24.9% APR revolving credit)
Accounting gap: minor