“Can a WhatsApp-first payment interface accelerate Bolivia's transition from cash to digital payments?”
Luka was founded in 2020 in Bolivia as a pioneering startup enabling digital payments via WhatsApp and Facebook Messenger, targeting the cash-to-digital transition for Bolivian consumers and businesses. The platform allows users to pay for products and services through chat interfaces, positioning itself as a conversational commerce payment layer. With a $500K seed round in 2024, the company is expanding its payment rails across Bolivia.