← Embedded Finance Index 2026

Lower

Can a profitable, bootstrapped mortgage lender become the all-in-one financial OS for homeownership by embedding banking, insurance, and savings alongside origination?

Founded2014
HQNew Albany, Ohio, USA
FoundersDan Snyder
Total raised$100M
Latest roundSeries A, 2021
IndustryFintech / Lending
The story

Founded in 2014, Lower grew as a bootstrapped, profitable home-finance platform targeting Millennial and Gen-Z homebuyers, reaching $300M in revenue without external capital. The company operates as a full-stack lender offering mortgages, home purchase, refinancing, home insurance marketplace, credit-checking, and savings goals in a single platform. It raised its first outside capital — a $100M Series A from Accel — in 2021 to expand its product line and accelerate growth. The embedded banking relationship with Evolve Bank & Trust suggests Lower leverages BaaS infrastructure to power financial account features alongside its core mortgage origination business.

Last 12 months
Product timeline
2014
Lower founded by Dan Snyder as a home finance platform, bootstrapped from inception.· lending
2021
Raised $100M Series A led by Accel — first external funding in seven-year history — at approximately $300M in revenue, profitable.· lending
The stack
3 layers disclosed in Lower’s embedded-finance stack
Banking / BaaS
Evolve Bank & Trust
Lending
in the full report
Sponsor bank
in the full report
Accounting gap: none
4 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.